The Puzzle of the Telfar Resale Market

There’s been a lot written about the Telfar resale market. From the battalion of cyborg-like bots commanded by resellers to buy up stock, to the hordes of fans who have sworn off buying Telfar bags on the resale market altogether. The ‘Bushwick Birkin’ has managed to tap into the notoriously exclusive world of luxury resale which is dominated by centuries old Parisian fashion houses. Telfar’s growing resale presence is riddled with contradictions. An affordably priced luxury brand which boasts the central ethos of democratizing luxury, its slogan is “Not for You – For Everyone”, being bought in bulk and sold for sometimes three times the retail price. It’s certainly perplexing. The seemingly paradoxical quality of Telfar resale reveals a lot about the luxury resale market as a whole, leading to questions about its pitfalls and the very nature of luxury.

When the Telfar shopping Bag was launched in 2014, like all legendary designs, it shook up the fashion world. At first it was a bit more quiet, though many celebrity and It-Bag aficionado scrambled to get their hands on this economical tote bag from a designer relatively unknown to the mainstream. Over the past seven years, the hype for these bags grew and as long-overdue attention on social justice and anti-racism became top of mind, the yearning for a bag from Telfar Clemens, a 36 year-old Liberian-American, reached a must-have-craze status.

You can only think of how other luxury brands charging thousands of dollars per design were feeling when the Telfar shopping Bag snatched up It-Bag status. but far from a fleeting moment in the It-Bag limelight, seven years later Telfar’s bag design is more popular than ever. case in point – Beyonce has recently joined the cohort of A-listers donning the style.

Beyonce [photo via Popsugar]

बेला हेडिज

And what’s more remarkable, is that the Telfar shopping Bag is still priced affordably at between $150 to $257. but this is hardly surprising considering the brand’s ethos. Telfar is a brand for the people. All designs are genderless and the Telfar shopping Bag is made from 100% vegan leather. The design comes in three sizes which were modeled after the dimensions of Bloomingdale’s shopping bags. The bag, and the brand whose TC logo is embossed on it, has become a status symbol but not in terms of immense wealth. Instead, having a Telfar shopping Bag on your arm is a sign that you are in the know when it comes to fashion.

The term ‘cult appeal’ is so casually thrown about these days when it comes to describing brands and trends. but Telfar is one of the few examples where the term actually applies. The brand’s cult following and the industry’s fascination with the shopping Bag in particular is unlike anything we’ve seen in fashion in modern times. It’s perplexing but it also makes a lot of sense. Telfar is a black-owned and designed brand. It has succeeded in
deconstructing and remodeling the very essence of luxury by not just rejecting exclusivity but promoting the ethos that luxury should be, and is, for all.

But the Telfar resale market has thrown an almighty spanner in this radical, if idealistic, premise. Telfar releases its bags in drops or through its Bag security Program. This is whereby, for a limited time of 24 or 36 hours, shoppers can pre-order as many Telfar shopping Bags as they wish online in any color and size available. In either case, it’s become commonplace for bots to buy up large quantities of the stock with the sole purpose of reselling at a high markup. This means many legitimate shoppers are unable to score a Telfar shopping Bag for the economical retail price. Resale sites usually sell the bags for around $400 to $600 but typically more. This high markup contradicts the very nature of Telfar as a brand. founder Telfar Clemenso himself has spoken out against the way Telfar resale operates. “What the bots are doing goes against what we are about — we are not trying to create fake scarcity — we just have crazy demand.”

Telfar Clemens with his iconic shopping Bag[image via Nylon]

However, while these issues may be more overt in the reselling of Telfar bags, they are not exclusive to the Telfar brand. significantly marking up products to make them more exclusive and unattainable to those who wish to purchase them diametrically opposes everything Telfar stands for. but other luxury brands have undergone a similar treatment on the resale market. The Hermès Birkin along with the Kelly are notoriously sold on resale sites for significantly higher than their retail price due to the difficulty of purchasing from Hermès. Furthermore, limited edition pieces and covetable collaborations are routinely resold at a high markup due to their scarcity and high demand.

So do we subsequently need to accept that buying up products and reselling them for a large profit is simply a part of not only luxury resale but the luxury industry in general? but perhaps Tसबै मानसिकताको लागि एल्फरको अद्वितीय लक्जरीले टेलफार रेडल मार्केटको कटु गोली गरिरहेको छ जुन निल्न गाह्रो छ? र यसबाहेक, टेलफार रिपलेलले लक्जरी रेलिपे बजारमा गलत भएको सबै चीज प्रतिनिधित्व गर्दछ? के टेलफर झोलाहरू हुन् जुन हामीलाई बजारमा लोकप्रिय उत्पादनहरूको मूल्यमा ड्राइभ गर्न र पहिलो-हात किन्नको लागि कम उपलब्ध छ?

टेलफार फ्यानहरूको लहडाको बावजुद टेलफार रेडका बजारमा शपथ दिवाकेपछि, ब्रान्डको उपस्थितिमा लक्जरी दोस्रो-हात उद्योग भित्र बढेको छ। 2020 को पहिलो छ महिनाको पहिलो छ महिनाको तुलनामा “टेलफर” मा “टेलफर” मा “टेलफर” मा “टेलफर” मा “टेलफर” मा खोजी गर्ने खोजीमा “टेलफर सामूहिक सामूहिक सामूहिक सामूहिक अवधि। उच्च मूल्यको बावजुद पनि ब्रास्टियरेशनलसेट विवरणका प्रवक्ताले ठूलो वृद्धि हुँदै गइरहेको छ, ठूलो मूल्य र आलोचनाको टेलफार पुन: प्राप्त गरेको छ। तिनीहरू विश्वास गर्छन् कि रेलरको भित्र टेलरको उपस्थिति उन्मादवादी छ। “टेलफर अतुलनीय रूपमा प्रतिभाशाली हुन्छ कि समयको परिक्षणको सामना गर्नुहोस्। ती हुन्।

तिनीहरूले किन केहि कारणहरू पनि भनेका थिए किन टेलर झोलाहरू रिपल प्लेटफर्ममा यति उच्च छन्। “हाम्रो प्लेटफर्ममा, मूल्यहरू विक्रेताहरू आफैंले सेट गरिन्छन्, जसले वर्णन गर्दछ किन केही पुन: निर्माण आइटमहरू खुद्रा भन्दा बढी बढी हुन सकिन्छ भनेर वर्णन गर्दछ। यो बहुपरक कारकहरूको कारण हुन सक्छ, तर प्राय: उत्पादको उपलब्धता र प्रतिष्ठितताको कारण। ”

प्रतिनिधिहरू पनि टेलफ्ने रेलिकलले उत्पीडनविद्ले ब्रान्डविद्हरूको ब्राण्डको मूल्यमा लाग्ने र सबैको लागि लक्जरी उत्पादनहरू बिरूद्ध गएको धारणाको पनि असहमतसँग असहमत हुन्छन्, यसले अधिक मानिसहरूलाई विलासितामा किन्नको लागि अनुमति दिनुपर्दछ।

त्यसोभए सायद टेलफार र लक्जरी राइकल पहिलो बिचार भन्दा कम्पन छन्। ब्रान्डको वेबसाइटमा टेलफार शपिंग ब्यागको विपरीत ड्रपहरू विपरीत, ग्राहकहरूले दोस्रो बजारमा telfar को लागी पसल गर्न सक्छन्। पछि, तर्क छ कि पुनः प्वाल प्लेटफर्महरू ब्रान्ड अधिक पहुँच योग्य बनाउन मद्दत गर्दछ। यद्यपि यो बुझ्नु महत्वपूर्ण छ कि पहुँचक्षमता केवल उत्पादनहरूको उपलब्धता को बारे मात्र होईन तर मूल्य बिन्दुको बारेमा पनि। उच्च मूल्यको पोइन्ट्स लामो समय सम्म लक्जरी उद्योगबाट बहिष्कृत भयो।

Pastistia मार्फत छवि

सन् 200 2005 मा उनको एपमेली लेबल सुरू भएदेखि, क्लेमेनले मागको माग, क्लूअर निर्माण गर्न व्यवस्थित गरेका छन् र, कि टेल्भको एक हावा। टेलफार र यसको पुनरुद्धिक बजारमा बढ्दो उपस्थितिले यो प्रश्न सोध्छ – के यो अपरिहार्य छ कि विलासी ब्रान्डको लागि कुनै तरिकामा बन्नुहोस्, र प्रभाव पार्न को लागी, मांग गर्न को लागी, को माग गर्न को लागी।

लक्जरी पुन: परिदृश्यमा टेलफारको परिदृश्यमा ब्रान्डको सापेक्ष युवा र कम मूल्य बिन्दुलाई ध्यान दिँदै प्रभावशाली छ। हर्मेस, च्यानल, लुलु विसटन र अन्य सम्पदा ब्रान्डले लामो समयदेखि डिजाइनर रेडल दृश्यलाई एकाधिकार गरेको छ। धेरैको लागि, टेलफारले नयाँ प्रकारको लक्जरीको प्रतिनिधित्व गर्दछ, एउटा धन र अप्राकृतिक प्रदर्शनमा जडित छ तर बरु एक चुनिएको सौन्दर्य र कडा ब्रान्ड मानहरू। यो लक्जरी पुन: बिक्री बजारमा यसको लोकप्रियताले यसलाई प्रतिबिम्बित गर्दछ। यसलाई बधाईको रूपमा व्याख्या गर्न सकिन्छ। यद्यपि यो तथ्यलाई स्वीकार गर्न गाह्रो छ कि ब्रान्डको बढ्दो अपील के हुन सक्छ कि कुन खतराको लागि सबै टर्फर हो। यसको अलमल्लमा परेको प्रकृतिको बाबजुद, टेलफार शपिंग झोला जस्तो, टेलफार रेडल बजारको लोकप्रियताले कुनै पनि समय चाँडै अस्वीकार गर्ने कुनै संकेत देखाउँदैन।

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